DNA joins Jokerit on its new journey as a technology and growth partner

Jokerit is one of Finland's most recognized and widely followed sports brands. As the club embarks on a new chapter in its history, DNA will help enable its next phase of growth. The partnership focuses on growth, community and digitalization.

As part of the collaboration, DNA will provide Jokerit with selected telecommunications and digital solutions, including mobile subscriptions and DNA Business Apuri, DNA's AI-powered customer service solution.

"Together, we can build an operating model that streamlines Jokerit's business and ensures a secure and responsible operating environment in all situations. This creates a sustainable foundation for the success of the team, its fans, partners and business operations," says Johan Flykt, VP, small and medium-sized enterprises at DNA.

Modern sports organizations increasingly rely on secure connectivity, data, digital services, and seamless customer experiences. DNA will provide Jokerit with expertise and solutions that support the club's day-to-day operations as well as its future development initiatives.

"At Jokerit, we are systematically building the next phase of our growth, both in sports and in business. With DNA, we share a vision of long-term development, the importance of digital services, and the value of strong communities. We are delighted to welcome a partner that can support the development of our operations in such a comprehensive way," says Mikko Saarni, Chairman of the Board of Jokerit.

"The future of sports will increasingly be built around digital services, data and outstanding customer experiences. We help Jokerit develop operating models and services that meet the expectations of fans and partners not only today but also in the years ahead," Flykt continues.

The partnership aims to create long-term value for Jokerit while contributing to the development of the digital future of Finnish sports.

Media inquiries:

DNA Communications, tel. +358 44 044 8000,  viestinta@dna.fi
Kaisa Kontiainen,  Communications Manager, Helsinki Jokerit,  tel. +358 40 161 8522, kaisa.kontiainen@jokerit.fi