New DNA Viihdemix brings popular streaming, podcast and audiobook services under one subscription

With the new DNA Viihdemix, consumers can combine popular streaming services, audiobooks and podcasts under one subscription and one bill. DNA Viihdemix includes Netflix, HBO Max, Viaplay, SkyShowtime, Apple TV, Podme, Storytel and BritBox. Customers can build a combination that suits them and adjusts according to their preferences. The subscription always includes three services of the customer’s choice, which can be changed monthly. Customers can also expand their package by adding more services or upgrading to more extensive versions.

“The range of entertainment content has expanded significantly in recent years. The most popular series, films, podcasts, and audiobooks are spread across different services, which means consumers are increasingly using several entertainment services in parallel. DNA Viihdemix brings popular entertainment services together under one subscription, making them easily accessible to consumers and allowing them to switch services flexibly. A service that brings together different forms of entertainment content in this way is exceptional in Finland,” says Mikko Saarentaus, Vice President responsible for entertainment and value-added services at DNA.

As the number of services used by consumers has grown, managing them has also become more complex. Consumers may have several different subscriptions, bills and user accounts at the same time. According to DNA’s Digital Life survey, more than half (52%) of users of paid entertainment services would like a service that allows them to flexibly switch between entertainment services within a single subscription. In addition, 40% would like to pay for different entertainment services on a single bill.

“Our research shows that people are looking for greater flexibility and an easier way to manage their entertainment services. With DNA Viihdemix, all services can be managed in one place and on a single bill,” Saarentaus summarizes.

With DNA Viihdemix, consumers select the entertainment services that best suit their needs for a fixed monthly price. The services can be changed monthly. DNA Viihdemix can be used as a standalone service and does not require the use of any other services offered by DNA.

Further information for the media:

DNA Communications, tel. +358 44 044 8000, communications@dna.fi